Monday, 23 February 2009

A customer oriented organization

How to create a customer oriented organization
This article is about the creation of a service organization.
No matter the size of your company, the key to successful customer management is infusing your company to the core with best practice principles of quality customer service. This means, that every person in the organization at any level from piccolo to CEO must have a vital commitment to deliver service. The key to ensuring excellent customer service is through your employees. Your employee creates a customer oriented organization. There are some guidelines, which are essential in obtaining a customer oriented organization, some of them are;
A) The way you treat your employees has always an impact on how they treat their customers. It has a much stronger effect, than any training can provide. It is culture.
B) Frontline-staff as well as back-office staff must gain the effort of soft skills training and technical training. Training in interpersonal and communication skills as well as process and problem-solving skills is essential to any service organization. A minimum of training to all employees must be given. In a given situation, should back office-staff as well as front-office staff be able to handle the customer to a satisfactory level. No doubt.
C) The best and strongest managers in service organizations do always get in the frontline, and shows staff, how to handle difficult customers. They do always set a perfect example. They set up and implement a service model strategy, which should be followed by all employees. The service strategy is the brain of the service organization.
D) Do always design internal and external procedures with customer convenience in mind or make a reference group of customers, invite them in - and have their word of new coming procedures in the service organization. Involve your customers to commit them to buy your product through excellent attention and service.

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